Be a BOSS at Instagram (for your Business) part two

Date: 14/08/20  |  Author: Lisa Gilham
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Social media is a super efficient method of driving traffic to your website.

If you missed part one, check it out here.

We went over:

  • Switch your account into a Professional/Business profile - what perks it gives you and how to do it
  • Insights/Analytics
  • Getting your bio right
  • Boosting engagement 
  • Frequency - when should you post (analytics)
  • Create a brand across socials

Utilization of hashtags

Utilise hashtags but ensure that they aren’t too popular as they will be more competitive, meaning that less people will see your content. Influencers say to use a maximum of 30 hashtags but encourage everyone to use 15 or so. Ensure that they are relative to what it is that you’re on about - or it will push your content to an irrelevant audience.

You could have a list of hashtags that are relevant and trial them to see what ones work the best. It’s said to use ones of different length too. You could even have a couple of lists that you rotate or use for more relevant posts - you don’t want Instagram to think that you’re a bot.

You can write them into the caption or copy and paste them into comments - the first comment on your posts can be scheduled via certain scheduling apps.

Follow hashtags that are related to your business. For example, if you’re an accountant than follow hashtags such as the likes of #hampshiresmallbusiness or #smallbusinessowneruk and you may be able to come across an ideal client.

Scheduling software

Use scheduling software such as CoSchedule or Later; we have an introduction and a guide on how to use Coschedule, so stay tuned.

Scheduling software is very important as it means that you save a lot of time, are far more organised, plus it means that you are consistent.

Promoting your posts (paid)

Promote your posts - after a little while of being consistent though, as Instagram needs to get to know your target audience - as they would just be pushing it to random people if not. This means that Instagram will push your posts to your ideal audience.

Building relationships 

If you post personal content and include yourself in the brand, customers will feel a sense of belonging and tend to build personal relationships with the company as they’ll feel more involved - building brand loyalty. Use a variety of media to do so: such as YouTube, Podcasts, Snapchat, Instagram and Twitter. You can increase traffic to your website by directing them from Social Media, oooooo.

Affiliate marketing 

You can increase your brand presence by utilising affiliate marketing - meaning that you pay someone with a large, active audience to promote your product - directing their audience base (your target market) to your website. It is said that 49% of consumers claim that influencer recommendations on social media inform their purchasing decisions - possibly because they feel a sense of trust - unless the person does something controversial - so, select your affiliate wisely.

What now?

Keep your eyes peeled for our next blog - on how to BOSS Instagram.

If you missed part one, check it out here.

Lots of love from the Dream Team at Diverso

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