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Branding? Isn’t that marketing? No. Your Brand is a set of values that encompasses your business as a whole; what you stand for and why you’re doing it.
Your brand needs to be clear, easy to understand and consistent in everything you do.
Generally, we only recommend one business structure and that’s a Limited Company. It has the most credibility, it’s agile in terms of owners/management and it’s usually most tax efficient. So that’s it, see you later.
Perhaps we could explain more…
Ah, business plan! What?!
My sentiments exactly. But, the good news you’re going to hear from me is that you don’t need a business plan – or not a 40 page pile of rubbish full of SWOT and graphs in the traditional sense.
Suppliers are all too overlooked as not being too important; you pay them, so they need to do as you say, right? Wrong. Suppliers can have a huge impact on your business and they are a vital cog in your machine that delivers awesomeness to your customers. They need to be cared for and chosen based on a number of key factors.
Read moreFor the breakeven point in a small business startup, you don’t need a degree in economics nor do you need to know any complicated formulas.
Just a bit of good planning and knowing your costs, which we’ll map out in this section.
Over 500,000 new business start each year. One third fail within the first year and more than half within 2 years. The biggest reason is cash, or lack of. In most cases, this will be because of poor planning from the start. Cash is the oxygen of a small business and you cannot afford to not get it right – from the start. Most businesses that fail due to lack of cash, is because of poor planning within the startup phase.
Read moreI’ve seen many small business owners go almost crazy stalking their competitors, thinking of them as the enemy. This should not be the case. They are the reason you’ve created an innovative solution more attractive than theirs. It keeps costs competitive and ensures your customers get great customer service.
Read moreSo, we’ve got an idea, we’ve done some Market Research and we’ve looked at the right Business Models. But who are we going to sell to and how?
First, we need to establish who we are selling to, as that is likely to at least give a pointer on how we sell to them. That’s what we’ll be looking at in this post.
The vision for your business is a vivid mental image of what you want your business to be in the future, based on your goals and aspirations. Having a vision is important as it will give your business a clear focus, and can stop you heading in the wrong direction.
Whether for you that means being a market leader, creating a world class company that operates across the globe, winning business/industry awards or just making a massive pile of cash.
The answer is simple; right now!
As I explained in my earlier topic, Can you handle being a Business Owner, starting and running a business is tough. Not can be tough, it is tough!
When the time comes to make a decision on when you start, I guarantee you will be able to list at least 10 reasons why now is not the best time to start.